Your mission
To lead and manage H! Fashion’s digital content strategy and execution, ensuring alignment with the brand’s voice, style, and audience. Building a strong community of users not via SEO.
The Digital Growth Manager will optimize digital traffic, build a strong community, grow audience engagement, and drive revenue through innovative strategies and compelling content plans.
Key Responsibilities
Digital Content Strategy and Execution:
● Develop and execute H! Fashion’s digital content strategy in alignment with editorial and commercial objectives.
● Plan, schedule, and oversee the output of all digital stories, ensuring quality, relevance, and revenue potential.
● Maintain the tone and voice of H! Fashion across all digital platforms.
Traffic Optimization and KPIs:
● Drive substantial growth in website traffic, ensuring high performance against ambitious KPIs and targets.
● Implement and refine SEO strategies to maximize organic search traffic. ● Use advanced analytics tools, including Google Analytics, to monitor traffic trends, identify opportunities, and make data-driven decisions. ● Create and execute strategies to grow traffic through newsletters, social media, and other digital channels.
E-commerce and Revenue Generation:
● Produce shopping stories that align with the brand’s style and generate revenue through affiliate links and partnerships.
● Work with commercial teams to identify and develop new monetization opportunities.
Team Collaboration and Management:
● Collaborate with the Editor, Audience, and Social teams to meet and exceed digital KPIs and targets.
● Stay up-to-date with digital trends and innovations, sharing insights and recommendations with the team.
● Oversee the day-to-day management of the website, including content scheduling, uploads, and updates via CMS.
Content Creation and Curation:
● Research news, trends, and products for editorial content.
● Write and edit digital articles, ensuring all content adheres to editorial guidelines and maintains brand consistency.
● Source and manage images for digital stories, ensuring high-quality visual presentation. Event and Campaign Support:
● Work closely with the editorial team to execute digital and social media strategies around events, campaigns, and partnerships.
● Participate in social media and online video content as required.
Leadership and Analytics:
● Enable the team to remain innovative and competitive by incorporating insights from analytics and trends into the editorial strategy.
● Be accountable for regular meetings and updates to assess performance against KPIs and refine approaches as needed.
Your profile
Excited to join H! Fashion with a proven track record of leading a digital content strategy. An understanding of the brand's voice, style and audience.
Experience
A proven track record in significantly growing website traffic is essential, as well as a deep understanding of SEO and digital analytics.
Qualifications
Relevant experience is essential.
Benefits
● 25 days annual leave per year (for full time employees)● 1 birthday day per year
● Private Medical Scheme
● Employee Assistance Programme
● Life Assurance currently 6 x salary
● Generous Employer Pension contributions
● Group Income Protection Scheme
● Plus all of the perks of working for a fun media company!
About us
MISSION STATEMENT
To influence and inspire with relevant, exclusive and entertaining content in a positive, celebratory and kind environment via stringent editorial integrity.
History of Hello
HELLO! is a market-leading lifestyle and celebrity publication, known for its positive and celebratory reporting and unrivalled showbiz exclusives which have been entertaining audiences since 1988.
Over the years, its digital brand has transformed from a small legacy publishing site into an influential global website.
HELLO! is part of the HOLA group, who launched ¡HOLA! magazine in Barcelona in 1944. The husband and wife team of Antonio Sánchez Gómez and Mercedes Junco Calderón launched the publication with the aim of adding some sparkle to their readers’ lives. Always positive,¡HOLA! and HELLO! continue to remain true to the guiding principles of a new type of journalism - always positive, highly visual and celebratory, allowing readers a moment of escape into the worlds of the rich and famous to inspire, brighten and entertain.
With offices in London, New York and Toronto, HELLO! Magazine is now a 24-hour global website, with unique user experiences in our three main audience territories of the UK, US and Canada.
Our readership is more global than that however, with audiences also visiting the site from Australia, India, Europe and all other parts of the world.
