Digital Growth Manager (Maternity Cover)

Fixed-term, Full-time · London

Your mission

We are looking for an experienced and highly motivated Digital Growth Manager (Maternity Cover) to lead and manage H! Fashion’s digital content strategy and execution during a 1 year period of maternity leave.

This role is central to growing H! Fashion’s digital presence by building a highly engaged community, increasing audience loyalty, and driving revenue through innovative, fashion-led content. The successful candidate will ensure all digital output aligns with the brand’s distinctive voice, style, and audience, while delivering strong performance against ambitious community, social and commercial targets.

Key Responsibilities

Digital Content Strategy & Execution

Deliver H! Fashion’s digital content strategy in line with editorial and commercial goals.
Maintain and champion H! Fashion’s tone, voice, and visual identity across all digital platforms. Social Growth, Community, Newsletter & KPIs.
Drive significant growth in social views, community growth and audience engagement, meeting and exceeding agreed KPIs.
Use advanced analytics tools, including Google Analytics, to track performance, identify opportunities, and inform decision-making.
Deliver current strategies to grow loyalty through newsletters, social platforms, and other digital channels.
Deliver daily newsletter strategy working alongside editors to ensure tone of voice, following strategic vision and growth of list.
Support the delivery of digital and social strategies around major events, campaigns, and partnerships.
Participate in social media and online video content where required .E-commerce & Revenue Generation.
Produce compelling fashion and shopping content that drives affiliate revenue and commercial performance.
Work closely with commercial teams to identify, test, and develop new monetisation opportunities and partnerships.

Team Collaboration & Site Management

Collaborate closely with the Editor and Audience teams to deliver integrated digital strategies.
Stay up to date with digital trends, platforms, and innovations, sharing insights with the wider team.

Leadership & Analytics

Use performance data and audience insights to evolve content strategy and keep the brand competitive.
Take ownership of regular performance reviews, reporting, and KPI meetings during the cover period.

Your profile

Social and community first background with proven results in growing channels and loyal audiences.
Passionate about fashion, digital media, and audience growth, with a strong understanding of H! Fashion’s voice, style, and readership
Confident leading a digital content strategy in a fast paced editorial environment.
Commercially minded, with a clear understanding of how content drives growth, engagement, and revenue.

Experience

Experience working in social media and newsletter analytics and performance.
Strong knowledge of SEO best practices and digital analytics.
Experience working with CMS platforms and data-driven editorial strategies

Qualifications

Experience working in social media and newsletter analytics and performance.
Strong knowledge of SEO best practices and digital analytics.
Experience working with CMS platforms and data-driven editorial strategies

Benefits

25 days annual leave per year (for full time employees)
1 birthday day per year
Private Medical Scheme
Employee Assistance Programme
Life Assurance currently 6 x salary
Generous Employer Pension contributions
Group Income Protection Scheme
Plus all of the perks of working for a fun media company!

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About us

MISSION STATEMENT

To influence and inspire with relevant, exclusive and entertaining content in a positive, celebratory and kind environment via stringent editorial integrity.

History of Hello

HELLO! is a market-leading lifestyle and celebrity publication, known for its positive and celebratory reporting and unrivalled showbiz exclusives which have been entertaining audiences since 1988.

Over the years, its digital brand has transformed from a small legacy publishing site into an influential global website.

HELLO! is part of the HOLA group, who launched ¡HOLA! magazine in Barcelona in 1944. The husband and wife team of Antonio Sánchez Gómez and Mercedes Junco Calderón launched the publication with the aim of adding some sparkle to their readers’ lives. Always positive,¡HOLA! and HELLO! continue to remain true to the guiding principles of a new type of journalism - always positive, highly visual and celebratory, allowing readers a moment of escape into the worlds of the rich and famous to inspire, brighten and entertain.

With offices in London, New York and Toronto, HELLO! Magazine is now a 24-hour global website, with unique user experiences in our three main audience territories of the UK, US and Canada.

Our readership is more global than that however, with audiences also visiting the site from Australia, India, Europe and all other parts of the world.

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HELLO! looks forward to hearing from you!

Thank you for your interest in Hello Limited. Please fill out the following short form. Should you have difficulties with the upload of your data, please send an email to careers@hellomagazine.com